SUCCESS has many routes.
Like a delicacy, it has several ways to cook itself. Success is not a straitjacket destination.
You always have to know how to reach this destination with what you have at hand. Know your strengths and make the most of them.
These words by Ghanaian playwright and entrepreneur Kobina Ansah seem to have inspired a young entrepreneur, Tatenda Proper Kaseke, to set up a herbal medicine business.
At 25, he is the founder and director of Taproka Herbal Solution.
The Bulawayo-based company is registered with the Council of Traditional Medicine Practitioners in Zimbabwe.
When it comes to growing a profitable plant-based business, creating a thriving and engaged community, Kaseke has the winning prescription.
Being totally different from what other graduates do after completing their studies, Kaseke, a qualified herbalist, decided to start his own business after failing to find a job and also realizing that more and more people wanting to live a mode healthier and more natural lifestyles were turning to herbs as health alternatives to high conventional medical costs.
“Medicinal herbs are one of the most profitable businesses you can start,” said Kaseke, who has become one of Bulawayo’s renowned young entrepreneurs.
The use of herbal medicines and supplements has also been widely adopted in many developed countries as complementary and alternative medicine.
The World Health Organization (WHO) estimates that over 80% of the world’s population use traditional medicine and in Africa 50% of the population regularly use alternative therapies, with natural herbs being the most widely used.
In Zimbabwe, herbal medicines are growing in popularity due to their healing properties, affordability and availability.
They also remained arguably the most affordable and easily accessible source of treatment in the primary health care system.
More so, it is believed to play an important role in meeting the basic health care needs, especially of the elderly and mainly women who are more vulnerable to chronic diseases.
Before starting the herbal medicine business, Kaseke said he started by doing a lot of research, in natural sciences, herbal medicines and biotechnology.
However, his plans were met with skepticism.
“People told me I was crazy,” he says.
“The reaction from the industry has been that luxury and natural don’t go together.
“But a few years later, things are different. Now, they say, we’re sorry for doubting you.
From there he developed a natural talent for the medicinal use of herbs which now has a long and fascinating history.
“Taproka Herbal Solution is a natural medicine company that was established in 2020.
The company specializes in health care services using natural herbs.
I realized the void in the herbal healthcare industry and ventured into the business.
“Before using our products, we first perform full body scans detecting any type of disease and body physiotherapy.
We also offer health consulting services on diet and body health management.
We have state-of-the-art machines to detect the disease of our patients before recommending the necessary herbs.
“During this ongoing Covid-19 pandemic, we are delivering our products door-to-door to our customers, especially the elderly and people with chronic conditions who are at increased risk of complications from Covid infection. -19,” Kaseke said.
He said their herbs help people with conditions like cancer, ulcers, acids, blood pressure, asthma, diabetes, back pain, weight management and those with genital issues like as erectile dysfunction and painful menstrual cycles.
He said his life story has inspired many unemployed young people, adding that he strives to share this as a mentor to young people who seek to follow in his footsteps.
“If you want to get into this business, you have to do your research first, just like you would with any other business,” he said.
He adds, “Since there are a variety of ways to reach the top, it also takes a lot of courage to uproot one’s life and succeed.
As long as you take the first steps, regardless of the outcome, you will learn something.
I believe in setting ‘SMART’ goals – specific, measurable, attainable, relevant and time-bound and that resonate with our core values and beliefs.”
While talking about unforeseen challenges is usually an integral part of the entrepreneurial journey, he said: “All you have to do is find your way and of course you have to know that there are key obstacles that can never be ignored when racing. the race for success.
There is no doubt that in Mr. Kaseke, people look up to some of the brightest young talents who can inspire other young people to rise to the challenge of finding their place in the modern world.
The young businessman hailed the government’s economic plan, the National Development Strategy 1 (NDS1) which recognizes the importance of traditional complementary and alternative medicine in order to achieve the 2030 Vision of achieving a middle-income economy , saying it provides opportunities in the herbal medicine industry which had lagged behind in various aspects.
“Our company’s goals are also based on the vision of the government’s economic plan, the National Development Strategy 1 (NDS1) to strengthen traditional complementary and alternative medicine.
As young entrepreneurs, we must seize government economic plans like the NDS1 which are full of life-changing opportunities.
We are also requesting funds from the government to stimulate the herbal medicine industry with regards to the manufacturing and marketing of herbal medicines,” Kaseke said.
As safety continues to be a major issue with the use of herbal remedies, it therefore becomes imperative that the relevant regulatory authorities put in place appropriate measures to protect public health by ensuring that all herbal medicines are safe and of appropriate quality.
Kaseke plans to publish a book to inspire other young people to succeed by giving them financial, business and investment knowledge to achieve their goals and dreams.
“It will be a memorable experience that I look forward to sharing with everyone, especially young people, so they can learn inspiring tips for success.”
To counter the difficulties, his advice to young entrepreneurs is to build a solid network of contacts and seek the support of experienced business people.